Wow. This is a little crazy. Those clever Stanford types have created some software that enables video to be embedded within another video. Like in-game advertising but for real world video that (from the video below) looks as though it blends pretty seamlessly with the original content. Question is though - do we want our content blended with adverts? Or are there other uses for this? Whatever, it looks pretty cool to me.
January 22, 2009
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I can see this causeing a lot of problems. Imagine 1000 companies uploading their own edited versions of Obama's Inauguration, with their company logo in the background.
ReplyDeleteAs for in-game advertising I can't imagine a more destructive element to add to the industry. I'm sure the publishers would welcome the opportunity to make a shit load more cash than they already do. On the other hand..if they are making more money out of it, so should the poor bastard that has to paste a coca-cola advert into his textures.