A big LCD stands between the counters at eye level and runs promotions and other video advertisements, messages they want to deliver to those waiting to pay for their fuel. There's a six foot long audio speaker that hangs from the ceiling - right above the place where the first queue forms. Counter two doesn't have a speaker. When waiting in the queue at counter number one the audio comes from just above head height. The LCD can't be missed or easily avoided, they have a captive audience. That's clever.
Line two hasn't got a speaker for the sound, but line two is almost never open for service, its usually unmanned. It seems they've anticipated making us wait, in queue one. Less staff = bigger queue's = more advertising. The customers will just wait, is that ok with you? While you wait they get busy interrupting you - while you stand in line, a line that they created. What a waste of time!
If they'd asked me first, and told me that they were going to sell space to advertisers and make me wait in line for it, I'd have said 'NO WAY!' But they didn't ask. Now I avoid Shell altogether. They've burnt the permission I gave them to sell me fuel, now I don't trust them.
They loose.
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